…Because of the New Mobile Responsive Search Requirements. That’s Why.
[“IS YOUR WEBSITE A MOBILE RESPONSIVE SITE? You better hire me now so I can fix it our else you will be destroyed by flying pink leprechauns next week when the evil-doer Google changes the internets once again. Everything you have ever worked for online will die (and maybe even off-line as well). In fact, even your dog may suffer dire consequences. Not even a unicorn or a rainbow will save you now.”]
NO, the sky is not falling.
This is what has been filling up the internet this past week or so. I’m sure you’ve gotten some of these emails clogging up your inbox.
I just wanted to highlight an ongoing “issue”, that some businesses are using to aggressively prey upon unsuspecting businesses in the digital space. Why? Because that is how they run their business – using scare-tactics-chicken-little-sky-is-falling to get customers. Not my kind of thing, so I wanted to make others aware.
If you are not already familiar with it, the issue is that Google is changing the way they rank sites next week. The “Big” change is that Google will start to check to see whether a site is mobile ready – or responsive – meaning that it can be viewed in all different types of devices, typically without zooming, as well as easy navigation. Responsive sites are designed to adjust automatically to whatever device they are being viewed on, and are a great improvement in the user experience.
The fact is, you won’t be penalised for having a non-responsive site, just that you may not rank as significantly without it over time. It is not going to drop you off to the bottom of a google keyword listing however, as there are a lot more factors involved in assessing how a site ranks.
Remember the Y2K bug? Kind of like that – anti-climatic fluff.
What it is however, is a wake up call. Everyone and every business online needs to improve the user experience for their audience, otherwise people will simply not return to your site. In essence, Google is really doing this to improve the internet as a whole. And, you really should want to do this on your own, and as quickly as possible, otherwise you will lose visitors – it’s as simple as that, and it really has nothing to do with Google, when you think about it. They are just creating the signage. Google is really telling us what is already known – just stressing that it is very important now – for the life of your business.
“Most” sites built in the last 2 years “should” be responsive. If you are not sure, plug in your URL into this simple google mobile site checker:
If you find that your site is not mobile friendly, then there are a few suggestions that Google offers as well in their link on this page. Or, talk to your friendly neighbourhood web guy. Unless it is a proprietary platform, there are some plugins that can convert your site in a short amount of time. If it is WordPress, sometimes updating to the most recent theme will help.
It’s not the end of the world. Just go ahead – be Modern. 🙂
The sky is not falling.
See you online.
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Get the book on digital leadership, by Doyle Buehler – The Digital Delusion.