Mapping Social Media Online on Day 61 – www.polyvore.com – The 365 Day Social Media and Content Challeng

Day 61  - polyvore-com - logo 1 rank 1 - doyle buehler the digital delusionPolyvore is about collecting your things… in fashion beauty and style, of course. Need help assembling that wardrobe of yours, our picking out a great gift for yourself or your BFF? Polyvore has you covered. It is like social media for your fashion passion.

Where does social media fit in? Design a new collection of clothes, jewellery, and accessories and share what you have created with all of your other friends and followers.

How do I fit in? Absolutely not! It is designed for women, or men who really enjoy women’s fashion. Not to fret, entrepreneur men, you can probably find some style hints as well, if you are not using it for a predominantly female audience. I was able to piece together some nice examples of guy stuff – like airplanes and watches. The key to a mans heart on Polyvore.com.

Day 61  - polyvore-com - screenshot 1 rank 1 - doyle buehler the digital delusion

Think of it like Pinterest, with an infinite level of control, as you can drag and drop all of the different things from their archives. And yes, you can even purchase some of the products.

And, with a very high concentration of women, it is a great platform to develop your audience, if this is your focus.

It is also a great way to show off your collections and your skills, if you are in the fashion trade, including fashion design, fashion photography, accessories, fashion products, etc.

Who is using Polyvore (Data from Alexa)?  http://www.alexa.com/siteinfo/polyvore.com

Day 61  - polyvore-com - alexa 1 rank 1 - doyle buehler the digital delusionDay 61  - polyvore-com - alexa 2 rank 1 - doyle buehler the digital delusion

Yes, I created a man profile on Polyvore along with my first collage or collection. http://doylebuehler.polyvore.com/

Day 61  - polyvore-com - profile 2 rank 1 - doyle buehler the digital delusion


Social Media/Content Type:
 Fashion, beauty and style

What is it good for, for your business? To create a collage of fashion and accessories, to a predominately female and fashion orientated audience.

What do you need to do, to use it for your business? Create collages of your own collections and products and share across your channels

What type of business is it useful for? Fashion design and fashion related businesses and entrepreneurs

Pay Plans? No

Free Version? Yes

Platform:  Web

Overall Content Type: Specific to the fashion and beauty industries

Comparable, Similar sites: Booodl.com

The Digital Delusion Index (Overall Site Usefulness): 4/5

 

What Exactly is the Entrepreneur Online 365 Day Social Media Content Challenge? Every day, for 365 Days (Starting January 1, 2014), we will be researching, reviewing, reading and writing about all of the different social media channels that exist online. We’re mapping the social side of the internet, and how to maximise it for entrepreneurs and businesses. It is not just about social media, however. It is all about connecting and communicating with each other in the online environment, and the content that we develop to get there. It is about the tools that we need to grow our own businesses. Every day we will be investigating a new, specific avenue that allows us to join in on the conversation, connect and communicate, based on our interests, ideas, philosophies, attitudes and behaviours. At the end of the year, you will have an amazing new and clear idea as to what the “real” online community really looks like, and how you can make it work more effectively for your own audience and your own business.

*365 Day Social Media Challenge Table of Contents

*365 Day Social Media Challenge Home Page

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Do you use www.polyvore.com? Please tell us about your experiences in the comments below. Good? Bad? Indifferent?

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