Flipboard is like many of the news and content aggregator sites from social media, but it is more mobile than most. It is also somewhat of a publishing app, where you can start to create some of your own content as well. It combines some of the better features of news aggregation, with publishing of your own materials.
Nothing fancy, just practical news, information, sharing and aggregation. Where it has some of it’s strengths is the mobile capability that is has. This feature in itself lends it as a practical tool that you can use anywhere, wherever you are your business end up being. Keep it mobile to enhance being able to share your news and information.
Download the app from itunes or android, and it is fairly easy to set up and start using. Keep it simple though – only focus on your core information that you are looking for, otherwise you will become overwhelmed with information.
Who is using Flipboard (Data from Alexa)? http://www.alexa.com/siteinfo/flipboard.com
Social Media/Content Type: News and content aggregator
What is it good for, for your business? To compile and share various topics of interest.
What do you need to do, to use it for your business? Isolate the core information that you are looking for, and share this. Advanced users can look at publishing their own feeds and content.
What type of business is it useful for? All businesses. Yes, even financial services businesses.
Pay Plans? Yes
Free Version? Yes
Platform: Mobile App
Overall Content Type: Specific to your audience and personas and business “data” or information
Comparable, Similar sites: Issuu, Scribd
The Digital Delusion Index (Overall Site Usefulness): 4/5
What Exactly is the Entrepreneur Online 365 Day Social Media Content Challenge? Every day, for 365 Days (Starting January 1, 2014), we will be researching, reviewing, reading and writing about all of the different social media channels that exist online. We’re mapping the social side of the internet, and how to maximise it for entrepreneurs and businesses. It is not just about social media, however. It is all about connecting and communicating with each other in the online environment, and the content that we develop to get there. It is about the tools that we need to grow our own businesses. Every day we will be investigating a new, specific avenue that allows us to join in on the conversation, connect and communicate, based on our interests, ideas, philosophies, attitudes and behaviours. At the end of the year, you will have an amazing new and clear idea as to what the “real” online community really looks like, and how you can make it work more effectively for your own audience and your own business.
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Do you use Flipboard? Please tell us about your experiences in the comments below. Good? Bad? Indifferent?