Have You Ever Wanted to HiJack Your Competitors Brand? DHL Trolls UPS and Fedex

Overnight shipping is deadly competitive, that is until now. DHL sticks it to the man, by actually getting their brand competitors to ship their packages, and film the in action. And the kicker? They gave them dud addresses, to make them look even more foolish.

Take away what you can – brilliant marketing or just being mean.

 

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