How do small businesses stand out in a socially connect world?
One of the main challenges we all hear is the huge disconnect between the brands and their consumers.
Consumers who identify strongly with brands, particularly younger consumers, usually view this as a reflection of themselves.
Approaching them and interacting with them in a variety of social media networks from Facebook to Twitter to Pinterest mean that consumers want the personal touch. These consumers want to go beyond just following brands and reading about their updates.
Hence, the need to engage with consumers creates an experience with the brand that can make them relate and totally invested in the brand.
Read more about Engagement Marketing through this infographic here and learn how you can use such marketing strategy to grow your business. Have you been employing the same method? Would love to hear your thoughts!