If you don’t know the difference, then you’re not alone. Most businesses make this mistake, so don’t worry too much about it.
The important thing to know is that there is a difference, and more often than not, it is simply a misuse of the word strategy.
Strategy does not account for everything that you do. Strategy is the planning that you do, to be able to implement your business or other activities. The actual way in which you implement is then your Tactics. These are the things that you do in order to achieve your goals or strategy (your method).
A lot of people would want to use a picture of a Chess Set here to demonstrate “strategy”. The problem though is that I have no clue how to play chess, so that metaphor is irrelevant. Strategies usually look like circles and arrows and things that look important. I’ve even been in the military, but I’m not going to even try to make a military metaphor here, either.
The important thing to know is that a strategy encompasses a number of factors, usually directed towards your vision, your brand essence, your reason for being around, your business goals that you want to achieve, and how you are going to achieve it. Think of it as your plan to get to where you want to go.
Tactics would then be the actual tools that you would then need to implement your strategy. This would include such things as writing your blog post, using Facebook to post pictures, using Twitter to send out your links.
Can you see the difference? Twitter and Facebook and other forms of Social Media are the tools you need to implement your business goals or strategy. This is how you make your business work. Have a clear and pointed strategy, and then use the tools as specific tactics to accomplish your mission.
Do you agree or disagree? How do you use a Strategy? Do you have clear tactics as well? Please tell us below.