The 7 Disciplines of Digital Leadership: What do you really need to know to become successful online?

After spending over 14 years in the digital era, it soon became clear what some businesses were doing online to be successful, while others were simply getting by, or worse yet – failing. Why does success online sometimes seem so far away? Why are some companies reaching significant levels of success, interaction, engagement and relevance… Read More»

Top 5 Tips to Optimise Your YouTube Videos

Catchy headlines, detailed description, using important keywords and tags, allowing questions and comments from readers and partnering with YouTube are some of the ways you can make your video appear on top search engine pages. Videos stick to search engines like glue they say, but there are other ways for you to get the most… Read More»

Things PR People Do that Journalists Cannot Take

Working with journalists doesn’t always end up smoothly. Here are some tips for PR people to make sure they start a mutual and lasting relationship with their media counterparts. In the PR world, there’s always a need to contact journalists to drum a bit of attention for one’s client. But sometimes, PR consultants go overboard… Read More»

Google Structured Data Markup Helper for SEO Demo Sweetpins Website The Digital Delusion

Learn how to create structured data markup for search engine optimisation on your website, with the use of Google Structured Data Markup Helper for SEO. Replaces meta tags and meta description, allows search engine to use teh Structured Data Markup Helper shows you how to update your site so that Google—and potentially other companies’ products—can understand… Read More»

Real Time Marketing: Marketing for the Moment

Real time marketing, also known as moment marketing, does not demand users to go online 24/7. Instead, it requires planning that makes relevant messaging all the more effective. In Marketing Week’s article entitled, “Twitter: ‘Real time marketing is not 24/7 job”, the author said that earned media (content), paid media (advertising) and owned media (PR… Read More»